Katie Sprenger

PARTNER

Katie (Handel) Sprenger is a Partner with The Tarrance Group, one of the most respected political research and public opinion firms in the country. Since joining The Tarrance Group in 2006, Katie has been responsible for providing both corporate and political clients with research tailored to issue management and message development.

Specializing on government and public affairs clients, her work includes critical analysis as a research advisor for coalition groups aimed at messaging to specific voter segments – providing services in strategic positioning to strengthen message coordination and discipline, policy objectives and campaign plan implementation.

Katie has developed and directed strategic research for dozens of issue campaigns and ballot measures, as well as supporting the firm’s long successful efforts on behalf of federal, state and local candidates. Her understanding of political campaigns and messaging strategy intersects with how to reach voters in contentious public opinion battles – including extensive research on oil and natural gas development, mineral extraction, the Endangered Species Act and agricultural production practices.

Prior to joining The Tarrance Group, Katie gained experience with a leading public relations and government affairs firm in Oregon. In her previous role she managed client projects such as polling, message development, and strategic plan implementation. Shaping her commitment to the disciplined use of research based messaging, Katie supported day-to-day management of several national grassroots campaign efforts that were successful in dictating the debate around natural resource issues and the passage of federal legislation.

As a certified moderator, Katie has conducted focus group research for clients of The Tarrance Group on a variety of topics around the country as well as utilizing emerging online qualitative methods. Always with an eye to better understanding voter issues and consumer preferences, she translates findings into actionable information to help clients navigate some of the nation’s most complex issues – including the economy, government spending and entitlement reform, natural resources and energy policy.

Katie had the distinct opportunity to serve as deputy to the Program Director of the 2008 Republican National Convention and served as a professional volunteer for the 2012 Republican National Convention.

Forever a country girl at heart, Katie is a native of Idaho and graduated from Pacific University in Forest Grove, Oregon, with a Bachelor of Arts degree in Political Science. She and her husband live in Alexandria Virginia. As an avid sports fan, she is the commissioner of two fantasy football leagues and can regularly be found rooting for the Washington Nationals.

You can email Katie at ksprenger@tarrance.com

 

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