With
25 years of experience conducting quantitative and qualitative research,
The Tarrance Group can design and implement a comprehensive research
program to address virtually any situation.
The Tarrance Group is a full-service research firm
that uses the following tools and techniques to assist our clients.
Quantitative Research
/ Survey Research
The Tarrance Group has
conducted nearly 3,000,000 interviews since it was founded in
1977. Telephone interviewing is done at the firm's phone centers
in Texas and Utah, and all data is processed
and analyzed in-house.
- Benchmark surveys
- Feasibility & vulnerability
surveys
- Tracking surveys
- National omnibus surveys
Qualitative
Research /Focus Groups
The Tarrance Group has
conducted focus groups in dozens of cities nationwide and researched
a wide array of topics, everything from blood donation to tax
reform.
-
Conventional focus groups
- Electronic
focus groups / dial groups
- One-on-one
interviewing
Bi-partisan Research
When circumstances require
both a Republican and Democrat perspective, The Tarrance Group
often teams up with the Democrat polling firm of Lake Snell Perry
& Associates to conduct bi-partisan research.
Stakeholder Analysis /
Stakeholder Management
Executive Interviewing
/ Opinion Leader Surveys
Telephone Interviewing
/ Fieldwork and Data Tabulation
Geo-Political Targeting
Analysis
Consulting
Public Speaking / Speeches
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