The Tarrance Group provides a full range of opinion research options and analytics that will suit your campaign or corporate needs.
We provide a full range of opinion research options and analytics for our campaign or corporation.
The Tarrance Group has developed a wide range of service options to measure all the variables at work in your campaign and for the environment in which it takes place.
- Comprehensive benchmark polling with full strategic analysis, including the use of multiple regression analysis to pinpoint the most effective messages.
- Daily tracking services with instant overnight reporting and analysis.
- Traditional focus groups for in-depth qualitative research in the campaign theme development process.
- Electronic focus group testing for media presentations and commercials, as well as tactical use of specific messages.
- Online qualitative research utilizing the latest Internet technologies, particularly useful when ad-testing with a very fast turnaround time.
- Geopolitical targeting based on demographic data and electoral histories, featuring The Tarrance Group Targeting Grid (TG2) analysis.
WHAT SETS US APART
What sets The Tarrance Group apart from other firms is our commitment to make research findings actionable.
Evaluating issues and situations is taken one step further by using research data to develop a core set of recommendations for each project.
This makes The Tarrance Group an invaluable part of many campaign and corporate research teams.