Live interview polling with traditional telephone surveys is still the most effective method for gaining a true measure of a broad population. We offer comprehensive benchmark polling with full strategic analysis, including the use of multiple regression analysis to pinpoint the most effective messages.
Daily tracking services with instant overnight reporting and analysis.
In addition – we can conduct online quantitative research utilizing a variety of online panels. Less representative online quantitative is useful for reaching specific target groups and for more preliminary research purposes.
IVR/Automated polling not to be confused with on-line research, is another method of collecting opinions without the use of a live interviewer. While less expensive, there are drawbacks with this method and should be used in specific cases only.
