During the 2010 election cycle, leading political news organization Politico joined the Battleground Poll team. The Battleground Poll is now formally recognized as the Politico-GW Battleground Poll. The George Washington University will continue to serve as the official archive for all past Battleground Polls conducted to date.
The George Washington University Battleground Poll is a collaborative bi-partisan survey produced by Republican strategist Ed Goeas of The Tarrance Group and Democrat Celinda Lake of Lake Research Partners. This national polling program is unique to the industry, in that it offers the distinct perspectives of two top pollsters from different sides of the aisle. Battleground Polls are conducted, not for the benefit of any paying client, but to give the public a look at Americans’ opinions and an inside peek at strategic recommendations for both political parties.
Initiated in June 1991, the Battleground Polls have gained widespread media recognition as reliable bellwethers of national opinion and voters’ intentions. The Battleground data projected the outcome of the 1992, 1996, and 2004 presidential race more precisely than any other similar effort in the country, including those of the major TV networks and national newspapers. In addition, Battleground Polls have consistently been major predictors of what is going to happen in approaching Congressional elections.